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Our Approach

How we build, recruit, and grow

From first conversation to long-term partnership — a structured approach that combines disciplined planning with the flexibility to adapt.

Our Roadmap

Three-year growth plan

A phased approach to building a recognised IT and recruitment brand across Europe, North America, and the Middle East.

2026

Foundation & Launch

Establish brand, win first clients, build delivery capability.

  • ▸Launch professional website with service portfolio
  • ▸Register on Clutch.co and GoodFirms
  • ▸Set up LinkedIn company page and begin outreach to UK and EU SMEs
  • ▸Finalise service agreements and legal contracts
  • ▸Deliver first IT projects and complete initial recruitment placements
  • ▸Build case study portfolio and apply for ISO 27001 certification
2027

Growth & Expansion

Scale client base, formalise processes, expand into US market, launch RPO.

  • ▸Hire dedicated developers and recruitment specialists
  • ▸Launch Recruitment Process Outsourcing (RPO) service
  • ▸Expand into German and Dutch markets with targeted outreach
  • ▸Begin US market outreach for staff augmentation
  • ▸Implement CRM system for client and candidate management
  • ▸Launch content marketing strategy on LinkedIn and tech blog
2028

Scale & Establish

Establish as recognised mid-tier brand. Explore UAE/GCC market entry.

  • ▸Launch UAE/GCC market entry strategy
  • ▸Hire dedicated business development manager for US market
  • ▸Introduce cybersecurity managed service as standalone offering
  • ▸Begin building SkyLogix Academy for in-house tech training
  • ▸Build strategic partnerships with EU and Pakistani tech organisations
  • ▸Expand talent pool to 500+ vetted professionals
Digital Marketing

How we reach clients

A multi-channel approach focused on the platforms where IT and HR decision-makers spend their time.

LinkedIn

★★★★★

Outreach to CTOs, IT Directors, HR Managers; publish weekly thought leadership content

UK, EU, US decision-makers

Clutch.co & GoodFirms

★★★★★

Register, collect 5-star reviews from early clients; appear in search results for IT agencies

Inbound IT project buyers

Company Website + SEO

★★★★☆

Target keywords: 'IT company Lithuania', 'EU IT outsourcing', 'IT recruitment EU'

Organic global traffic

Upwork & Toptal

★★★★☆

List development services; build reviews and reputation in early months

US & UK project buyers

Email Outreach

★★★☆☆

Targeted cold outreach to SME IT managers; personalised proposals via Apollo.io / Hunter.io

UK, Germany, Netherlands

Tech & HR Conferences

★★★☆☆

Attend London Tech Week, Web Summit, Baltic HR Forum, HR Tech Europe

Premium enterprise clients
Sales Strategy

From first contact to signed engagement

Every lead is handled personally by the leadership team, with systems in place to track and convert.

  • 1Director Abrar John personally leads all enterprise sales conversations and contract negotiations.
  • 2Kashif Waheed coordinates follow-up with IT project clients and manages proposal delivery.
  • 3Mobeen Ahmed manages the full recruitment client pipeline from initial brief to placement.
  • 4CRM (HubSpot free tier) tracks all leads, proposals, and clients from Day 1.
  • 5Free GDPR/security audit offered as a lead magnet to attract initial EU business clients.
  • 6Referral programme — €500 credit for successful client introductions from Year 2.
Risk Management

Risks we plan for

We identify key risks early and have mitigation strategies in place for each one.

Our Team

Growing with purpose

We start lean and scale deliberately — adding talent in phases as our client base and service lines grow.

Phase 1

2026

3–5

team members

Core founders plus freelance developers. Remote-first from Day 1.

Phase 2

2027

8–12

team members

Dedicated developers, recruitment specialist, expanded leadership team.

Phase 3

2028

18–25

team members

Full-service team with dedicated BD, cloud engineers, and recruiters.

Remote-first culture

SkyLogix operates a remote-first model, keeping operational costs low and enabling access to global talent. A virtual office in Vilnius, Lithuania is maintained for legal and correspondence purposes. As the team grows, a small co-working space in Vilnius may be established.